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Mad River Distillers Welcomes Moira Horan as On-Premise Sales Manager for Massachusetts

Warren, VT – March 4, 2024 – Mad River Distillers, a leader in the craft distilling industry known for its commitment to quality and sustainability, is thrilled to announce the appointment of Moira Horan as On-Premise Sales Manager for Massachusetts and Connecticut. Horan, who previously worked with Mad River Distillers in 2017, returns to the team in a pivotal management role after gaining valuable experience and insights at Fever Tree and Tanteo Tequila.

Moira Horan is a seasoned professional with a proven track record of success in the beverage industry. During her time at Fever Tree and Tanteo Tequila, she developed a deep understanding of the market dynamics and established herself as a key player in driving growth and brand recognition. Her expertise in sales strategy, customer relations, and market penetration will be invaluable to Mad River Distillers as the company seeks to expand its presence and influence in the Massachusetts and Connecticut markets.

"We are incredibly excited to welcome Moira back to the Mad River Distillers family," said Maura Connolly, Co-founder of Mad River Distillers. "Her energy, expertise, and passion for the spirits industry are exactly what we need as we look to strengthen our position in the on-premise marketplace. Moira's unique ability to connect with customers and drive sales will be instrumental in achieving our growth objectives in these key regions."

In her new role, Horan will be responsible for leading sales initiatives, cultivating relationships with key accounts, and developing valuable partnerships that will enhance Mad River Distillers' visibility and market share. Her appointment marks a significant step forward in the company's strategic expansion efforts and underscores its commitment to bringing high-quality, artisanal spirits to a wider audience.

“I’m excited to return to the Mad River Distillers team which is a brand based on authenticity and sense of place,” said Moira Horan. “I look forward to being a part of the brand building in the on-premise in Massachusetts and Connecticut."

Mad River Distillers is confident that Horan's return and her leadership in the Massachusetts and Connecticut markets will usher in a new era of growth and innovation for the company.

About Mad River Distillers: Mad River Distillers is a craft distillery based in Warren, Vermont, dedicated to producing high-quality, small-batch spirits with a focus on sustainability and innovation. Founded in 2011, the distillery has garnered acclaim for its diverse portfolio of award-winning products, including whiskey, rum, and brandy. Committed to the craft and community, Mad River Distillers continues to push the boundaries of traditional distilling while honoring the rich heritage of Vermont's distilling legacy.

For further information, contact Mad River Distillers at

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